Freelance Social Media Manager

Reach the right people.
Grow your business.

I'm Goodie. I help you show up, stand out, and turn your online presence into meaningful opportunities. Your work deserves to reach the people who need it.

Platforms
Instagram TikTok LinkedIn Pinterest
Goodie Ogorode
Say hello
Say hello

Let me introduce myself

A couple of minutes on who I help, how I think about content, and what makes a page actually worth following.

Watch Goodie's introduction
Tap to watch my intro
A little about me

The person behind
the posts

Goodie Ogorode
📍 Based in Lagos, Nigeria · Working with brands everywhere

I'm Goodie Ogorode, a social media manager who got into this because I like watching a quiet page turn into a real conversation. I plan calendars, write captions that sound like a person wrote them, and manage the comments and DMs that most brands forget matter just as much as the post itself.

My work sits across content strategy, community management, short-form video, and reporting. I go deep into one platform when a brand needs focus, and run a full multi-platform system when they need reach. Either way, everything traces back to a plan, not a guess.

When I'm not scheduling posts, I'm studying what's changed in the algorithm this week, sketching hooks for the next Reel, or going down a rabbit hole on a brand doing something genuinely different online.

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Content calendars built
0
Industries served
0
Certifications earned
What I do

Full-service social media management

Pick one piece or hand over the whole channel. Either way it runs on a plan, not on whatever feels urgent that day.

🗓️

Content Strategy & Planning

Monthly calendars built around your actual goals, not just a posting streak.

💬

Community Management

Comments, DMs, and mentions answered with a real voice, not a copy-paste reply.

🎬

Short-Form Video & Reels

Hooks, scripts, and edits shaped for how people actually watch, scroll, and share.

📊

Analytics & Reporting

A monthly report you can actually read, showing what worked and what's next.

📣

Paid Social Campaigns

Boosted posts and ad sets aimed at the audience that's actually going to convert.

🤝

Influencer & Brand Partnerships

Outreach and collabs that feel like a natural fit, not a forced placement.

Selected work

Case studies

A sample of the kind of accounts I build, a mix of representative projects showing the strategy behind the posts.

Beauty · Case study
🧴

Solace Skincare

InstagramTikTok

Rebuilt the content calendar around skin education and real customer photos instead of stock product shots. Turned a quiet page into a community that comments back.

+186% follower growth in 4 months
Food & Bev · Case study

Nomad Roasters

Instagram

Turned one café's feed into a neighborhood hangout online, with behind-the-counter reels, regulars featured by name, and local shoutouts every week.

3.2x more saves per post
Fashion · Case study
👗

Loom & Co.

TikTokPinterest

Shifted the short-form strategy from straight product ads to styling tips and get-ready-with-me formats that people actually finish watching.

+92k views on debut Reel series
Wellness · Case study
🏋️

Kernel Fitness

InstagramLinkedIn

Built a two-platform voice: motivational and personal on Instagram, credibility-driven on LinkedIn, so the coach's expertise showed up on both.

Inbound coaching leads up 3x
How I work

Simple process, steady growth

No mystery, no guesswork, just the same three steps behind every account I run.

01

Discover

I audit what's already there: what's working, what's dead weight, and where the gap actually is.

02

Plan & Create

A real calendar, written captions, and content shot or edited to fit the platform it's going on.

03

Grow & Report

Daily posting and engagement, plus a monthly report that tells you what actually moved.

Credentials

Trained. Certified. Still learning.

Certified in the exact areas I work in day to day. Tap any certificate for the full view.

Marketing Masterclass certificate
Team Paragon · 2026

Marketing Masterclass

Tap to enlarge ⤢
Digital Marketing Certified
HubSpot Academy

Digital Marketing Certified

Tap to enlarge ⤢
Email Marketing Certified
HubSpot Academy

Email Marketing Certified

Tap to enlarge ⤢
Social Media Marketing II Certified
HubSpot Academy

Social Media Marketing II Certified

Tap to enlarge ⤢
Social Media Certified
HubSpot Academy

Social Media Certified

Tap to enlarge ⤢
Client reviews

What clients say

A few words from the people whose pages I've managed, straight from the source.

★★★★★

"Goodie turned our Instagram into something we're actually proud of. Ideas were sharp, replies were fast, and the results showed up in the numbers, not just the vibes."

SM
Sarah Mitchell
Founder, Solace Skincare
★★★★★

"Best decision we made this year. Our page finally sounds like us instead of a generic café account."

TB
Tunde Bakare
Owner, Nomad Roasters
★★★★★

"Detail-oriented and genuinely good at spotting what will perform before it's even posted. Easy to work with, every time."

PN
Priya Nair
Marketing Lead, Loom & Co.
★★★★★

"My inbox has never been this busy. The strategy actually matched what my clients needed to hear. Worth every penny."

CD
Chloe Dubois
Coach, Kernel Fitness
Questions

Frequently asked questions

Everything people usually ask before we start working together.

No. While they're my main focus, I also work with personal brands and businesses looking to improve their social media and marketing.
Yes. I help you create clearer messaging, stronger content, and a strategy designed to attract the right audience and turn attention into potential clients.
I start by understanding your business, goals, audience, and current marketing, then recommend the best strategy or service for your needs.
We start with a conversation to discuss your goals, challenges, and how I can best support your growth.
Work with me

Let's put your brand where people are actually looking.

Whether it's one platform that needs a real plan or a full multi-channel presence, I'm happy to talk through what your account actually needs.

Book a call

Pick a time that works for you

Grab a slot below and let's talk through what your page actually needs. No pressure, no pitch.